Hello Flawless! ($34), a custom powder cover-up with SPF 15 from Benefit Cosmetics, was created to protect and perfect skin. It’s housed in a multi-level compact case, complete with a mirror; the tray holds pressed powder, and lifts to reveal a brush and sponge. Instructions are provided for brush and/or sponge applications depending on the amount of coverage desired. To help
capture added on-shelf attention, aqua-colored cartons are adorned with a reflective mirror-like image of the compact held within, and each features a photo of a woman “speaking” about individual coverage concerns via a cartoon-like bubble to convey the range of six shades offered.

More info: www.benefitcosmetics.com